== kensho ==

don't compete

Don’t compete. Escape competition through authenticity.

Find a niche. Focus on your strengths

Don’t be the best. Be one of the only.

Work smart, not necessarily hard.

How can you get 80% of the results, by putting in 20% of the effort?

Focus on what you do, not what you say.

Operate within your circle of competence

Follow your genuine intellectual curiosity

Create a local net positive